About
Who We Are
Hem And Tassel: A Century-Old Legacy
Hem & Tassel is the e-commerce platform of a family-owned enterprise that spans design, manufacturing, and importing. This online store serves as a bridge between businesses and consumers, offering a curated selection of high-quality products. The brand’s name pays homage to the two fundamental techniques of fabric finishing: hemming the edges and adorning them with tassels.
Over the past three decades, Hem & Tassel has cultivated strong relationships with specialized manufacturers worldwide, enabling them to source and offer an exclusive range of products that elevate the home and garden experience
Over a hundred years ago, our family dived into the cotton textiles business. First, they learnt how to tell superior cotton by twirling raw bolls between fingers to assess feel and length of staple. That expertise led to a keen selection process of raw material to first spin, then weave this evergreen material into endless rolls of 60″ wide cotton fabric. We are just continuing the tradition and carrying the torch onward
Our business policy has never changed:
No. 1 – if we don’t like something enough to use in our own home, we do not offer it to our customers
No. 2 – Products must be affordable, not “cheap”. Products are affordable only if they can be enjoyed, day-after-day for many, many years
No. 3 – Customers are the reason we are in business and our success is built on their support so we always include great service with great products
Traditional knowledge is key to crafting products for modern applications. Deep experience is applied to contemporary design, for all our products
Our Services
Retail customers should find it easy to navigate our site and place their orders. If you have questions, please reach out to us
Select products are also sold B2B . For bulk purchases and drop shipping, please register your business with us to get started
Additional information:
Design
We have in-house designers and we work with experts who are already steeped in knowledge and experience. Together, we come up with stylish goods which are a fresh take on traditional products
Customization
For any order meeting our MOQ, we can extensively customize textile product at the factory and create private label collections. Please discuss the details of your requirements with us
Our Brands - an Overview
All our products are made from partially or fully recycled, up-cycled, or 100 % natural materials. 99% of the materials are bio-degradable .Everything is sustainably sourced and produced responsibly. We conduct stringent inspection of any factory before we start working with them
Hard Goods
Auntie Cora Bell’s -Tableware and kitchenware from Europe
Fetzer – Stainless steel and aluminum pans, coffee makers and kitchen tools, made in Europe
Baron – Luxury products at affordable prices which are of excellent quality. Baron competes easily against low-performing, overly expensive goods in the market
Textiles
Woven tough, premium products, using only natural or organic cotton, linen, bamboo, cashmere or blends of those materials. Our products are made on high-tech computerized auto looms in Europe or low-tech, rustic power looms in non-China parts of Asia. Our attempt at all times is to employ a majority of women workers – for tailoring, finishing, ironing, and packing
BFN – Bags for Nature – bags, totes, reusable produce bags and reusable travel kits
Southern Cotton – yoga, pet, and lifestyle products in cotton
Essential – utility products for janitorial and HoReCa applications using 100% recycled cotton
Textured By Nature
We select goods from around the world, which ARE the natural material in their finished form, in the products. Items made of grasses and bamboo, cork and similar materials are examples of biodegradable materials which we pick
